February 22, 2021
SEO vs. SEM – Know the Difference
SEO, search engine optimization, and SEM, search engine marketing, are often used interchangeably in the…
February 10, 2021
TikTok Users & Ad Performance
What You Should Know if You're Investing in the Platform Developed in 2016, TikTok…
February 9, 2021
Top 3 Favorite Commercials of Super Bowl LV
Check out the Evolve & Co top commercial picks from Super Bowl LV.Lisa Williams, President…
February 3, 2021
3 Words to Define Our 2021
As the year is new, the Evolve & Co team is inspired. See what 3…
February 2, 2021
Super Bowl Ads, a Sneak Peek
An Inside Look at this Year's Most Anticipated Ads Every year, millions of viewers tune…
January 26, 2021
The Google Icon Design Controversy
Visual language is essential in the digital world, but is too much consistency bad? …
January 14, 2021
Behavioral Targeting
How Does It Actually Work? Behavioral targeting is a technique used in advertising, where data…
January 7, 2021
Up Your Social Media Game
6 Tips for Brands Just Starting Out Learning the nuances of social media can…
December 28, 2020
What’s to Come in 2021?
Projected Advertising Trends As 2020 finally rounds the corner, we begin to turn optimistically towards…