6 Tips for Brands Just Starting Out
Learning the nuances of social media can be tricky. Here are some starter tips for building a social media presence.

Consistent Posting
Your consumers need to know you are reliable. One way to build trust is to have a consistent posting schedule. This will also break through your platform’s algorithm. Since social media is fast paced, you need to send messages out frequently in order to stay relevant to your consumers. The more your consumers see you, the more they engage, and the more likely your future posts are to show up on their and their followers’ feeds.

Take Advantage of Free Analytics
Content Creator platforms such as Instagram, Facebook, Snapchat, LinkedIn, Twitter, YouTube, and TikTok all have free follower insights. These insights show you the basic demographics (age, location, sex, etc) of your followers, as well as what times of day they are most active. Small businesses will be able to use these insights to determine who their target audience is, and create content specifically for them.

Video is Important
Videos produce large amounts of engagement through shares. Capitalizing on platforms such as TikTok and Instagram is critical when growing a brand. Instagram recently released their Reels feature; while it may not be as successful as TikTok, it is a great way to bring something fresh to your business’s Instagram. These videos, being that they are on instant replay, create a quick and easy way to rack up views.

Have a Consistent Theme
Making your social media pages visually appealing and consistent across all platforms can be a challenge, but the results are worth it. A consumer wants to see that you are putting effort into all your platforms with consistent messaging. This increases brand authenticity.

Know Your Audience
By deciding who your audience is, you can create specific content tailored to their wants and needs. Matching your tone to your buyer persona will ensure that your consumers interact with your content. Some ways to identify your target audience is through your current customer base, your competition, and demographics.

Hire Experts
Evolve & Co specializes in social media marketing. We immerse ourselves in your brand to create compelling campaigns that set you above your competition. We do it all: content copywriting, photography, videography, graphic design, influencer marketing, and even media relations.




Antonia Manzella

Author Antonia Manzella

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