July 5, 2021
Demographics vs. Psychographics
Data and information are like gold in this digital era of commerce. The more a…
May 28, 2021
Advertising vs. Marketing
Marketing, advertising, public relations, sales, copywriting, media planning, etc. — it’s all the same right? …
April 16, 2021
“Content is King”
Art, entertainment, and advertising — the modern world is flooded with a surplus of content.…
March 31, 2021
How to Better Position Yourself on Google
A Better Way to Google The internet is seemingly as vast as the ocean, with…
February 22, 2021
SEO vs. SEM – Know the Difference
SEO, search engine optimization, and SEM, search engine marketing, are often used interchangeably in the…
February 10, 2021
TikTok Users & Ad Performance
What You Should Know if You're Investing in the Platform Developed in 2016, TikTok…
January 26, 2021
The Google Icon Design Controversy
Visual language is essential in the digital world, but is too much consistency bad? …
January 14, 2021
Behavioral Targeting
How Does It Actually Work? Behavioral targeting is a technique used in advertising, where data…
December 28, 2020
What’s to Come in 2021?
Projected Advertising Trends As 2020 finally rounds the corner, we begin to turn optimistically towards…
December 3, 2020
Holiday Ad Campaigns We’re Playing on Repeat
USPS, Miller Lite, and Chic-Fil-A Inspire The holidays are finally upon us and so are…