July 5, 2019
PR & Publicity: Do You Know the Difference?
When we think of public relations and publicity, we would assume they would correlate by…
April 9, 2019
Why Public Relations is Essential for Brand Success
Successful brands don’t just have good products, they have good people behind them, too. Public…
March 27, 2019
Influencer Marketing: How Effective Is It?
We’ve all seen it: people with hundreds of thousands of followers promoting different products on…
March 22, 2019
Q&A with Lizzie Desrosiers, Senior Brand Manager
Lizzie Desrosiers is the consummate PR professional as well as a USF alumni with a…
May 21, 2018
The Power of Public Relations
Public relations is a strategic communication process that builds beneficial relationships between organizations and their…




