The Iconic Downtown Hotel Launches a Centennial Celebration Series Blending Vintage Cocktails, Live Music, and a Century of Tampa History
TAMPA, Fla. (July 9th, 2026) – Hotel Flor, a cornerstone of Tampa’s architectural and social history, is proud to announce the official launch of its centennial celebration. Beginning this July, the hotel will host a six-month immersive campaign titled Historic Happy Hours, designed to transport guests through a century of glamour, grit, and grace. This historical odyssey will culminate in a grand New Year’s Eve gala, “A Century Uncorked,” marking 100 years since the hotel first redefined hospitality in the heart of Tampa.
The celebration centers around a monthly themed event series hosted in The Dan every Friday. Each evening serves as a living time capsule, rotating through specific chapters of the hotel’s storied past with period-appropriate live music from 7-10PM and a curated menu of vintage cocktails available throughout each month.
The journey started July 3rd, 2026 with the debut theme, “The Start of an Era: Roaring in ’27”. As the tallest building in Florida upon its completion, the hotel immediately became a symbol of the city’s ambition. The July kickoff honors this debut season with live jazz music and signature offerings including “The Gilded Welcome” cocktail and “Gold Rush” deviled eggs.
As the calendar turns, the campaign explores the hotel’s legendary reputation. In August, “Prohibition Nights” pays homage to the hotel’s famous Sapphire Lounge. During World War II, the lounge became a premier nightspot for servicemen training at nearby Drew Field, earning the notorious nickname “The Surefire Room” because it was considered a “surefire” place to meet single women. This era is celebrated with the featured cocktail, the Bee’s Knees, alongside the featured appetizer, The Hidden Cellar Board, a curated cheese board with dried fruits evoking the clandestine spirit of the Prohibition era.
September brings “Jazz & Jasmine,” a 1930s tribute set to the sounds of the swing era. Guests can sip “The Jasmine Swing” cocktail while savoring the featured appetizer, Jasmine Honey Ricotta Crostini, and enjoying live music that embodies the spirit of the era. October’s “The Society Pages” transports guests to the sophisticated 1940s, pairing classic cocktails like the Gibson with the featured appetizer, Homefront Deviled Crab Cakes, a nod to the era’s wartime spirit and Tampa’s rich Gulf Coast flavors. November rounds out the series with “Mod & Martinis,” celebrating the hotel’s glamorous 1960s heyday when icons like Elvis Presley and Gary Cooper were known to frequent the property. The evening features signature cocktails the Blue Note Martini and the High Roller, alongside the featured appetizer, Beef & Onion Skewers.
To complement the vintage sips, guests can also explore The Dan’s newly reimagined dinner menu, a culinary experience that masterfully balances sophisticated, old-school steakhouse tradition with vibrant, modern Gulf Coast influences. Highlights of the new menu include a rich Pasta Catalina tossed with tender ribeye and cheese tortellini in a Marsala cream sauce, and a classic 12 oz. Dry Aged N.Y. Strip served alongside broccolini and potato fondant with a fresh chimichurri.
To heighten the immersive experience, guests who arrive dressed in period-accurate costumes matching the evening’s theme will receive a complimentary selection from The Dan’s newly launched dessert menu. Featured sweet treats include:
“Dan” Bread Pudding: A decadent blend of chocolate, marshmallow, caramel, vanilla, and fresh strawberries.
“Flor” Strawberry Shortcake: An artful plate balancing vibrant strawberry and bright lemon with rich vanilla and chocolate accents.
Bourbon Bread Pudding Plantain Foster: Served warm with pecans, vanilla gelato, and a rich bourbon sauce.
The centennial series culminates on New Year’s Eve with the grand finale, “A Century Uncorked.” This New Year’s Eve gala will activate the property with historic details and officially celebrate 100 years of the hotel’s status as a local treasure. Details on this property-wide celebration, including ticket information and pricing, will be announced soon.
Reservations for The Dan are recommended and can be made on OpenTable. Guests who type the promotional code 100YEARS into their reservation notes while booking will unlock a complimentary dessert for their table to sweeten this century-in-the-making celebration.
For more information, please visit the Hotel Flor website or follow the journey on social media using #HotelFlor100.
About Tapestry Collection by Hilton: Tapestry Collection by Hilton is a portfolio of 100 original hotels that offer guests unique style and vibrant personality, encouraging them to connect to their destination and enjoy refreshingly uncommon, off-the-beaten-path experiences. While each property has a unique story to share, every Tapestry Collection property is united by the reliability that comes with the Hilton name, in addition to the benefits of the award-winning Hilton Honors program. Experience Tapestry Collection by Hilton by booking at tapestrycollectionbyhilton.com or through the industry-leading Hilton Honors app. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits. Learn more about Tapestry Collection by Hilton at stories.hilton.com/tapestry, and follow the brand on Facebook, Instagram and Twitter.
About Pyramid Global Hospitality: Pyramid Global Hospitality is a leading hospitality management company with a powerhouse portfolio of 200 properties across the U.S., Caribbean, and Europe. Pyramid is renowned for its relentless commitment to a people-first culture, operational excellence, and owner-centric, results-driven relationships. The company’s dynamic platform includes PYRAMIDWORKS, delivering integrated workplace and facilities services, the award-winning collection of distinct independent properties, Benchmark Resorts & Hotels, and Pyramid’s European hotel management company, Axiom Hospitality. With corporate offices in Boston, The Woodlands, Texas, Cincinnati, and London, Pyramid combines global reach with a high-touch, service-driven approach that attracts top talent and delivers long-term value for hospitality owners and investors. Learn more at www.pyramidglobal.com Woodlands, Texas; Cincinnati; and London. For more information, visit www.PyramidGlobal.com
EVOLVE & CO: Evolve & Co is a full-service advertising agency located in downtown St. Petersburg, Florida. The company is a collective of brand strategists and creatives, specializing in the lifestyle vertical. The firm is located at 475 Central Avenue Suite M7, St. Petersburg, Florida 33701. www.evolveandco.com
Editors: For details or to schedule an interview, contact Lisa Williams at lisa@evolveandco.com or 727.490.9835.
# # #
