November 18, 2021
2021 Holiday Advertising Trends
With Thanksgiving ad campaigns already underway, Black Friday and Cyber Monday only days away, and…
May 28, 2021
Advertising vs. Marketing
Marketing, advertising, public relations, sales, copywriting, media planning, etc. — it’s all the same right? …
May 10, 2021
Influencer Marketing
What a day in age to be a part of. Never has there been such…
April 16, 2021
“Content is King”
Art, entertainment, and advertising — the modern world is flooded with a surplus of content.…
March 31, 2021
How to Better Position Yourself on Google
A Better Way to Google The internet is seemingly as vast as the ocean, with…
March 24, 2021
The Trend: Social Responsibility Campaigns
How Dove, Chipotle, and Patagonia are Changing the Game Since the advent of the Digital…
February 22, 2021
SEO vs. SEM – Know the Difference
SEO, search engine optimization, and SEM, search engine marketing, are often used interchangeably in the…
January 14, 2021
Behavioral Targeting
How Does It Actually Work? Behavioral targeting is a technique used in advertising, where data…
December 28, 2020
What’s to Come in 2021?
Projected Advertising Trends As 2020 finally rounds the corner, we begin to turn optimistically towards…
August 10, 2020
5 Global Brands that Live by PR
Public Relations (PR) has long been a powerful marketing tool for companies. Global giants like…