7 Tips For Building Brand Awareness
Building brand awareness is a goal every brand has and every advertiser strives to accomplish.
As advertisers, brand awareness is a term we’re more than familiar with. This fundamental concept is at the center of what we do – the overarching goal that we strive towards.
According to Investopedia, brand awareness is defined as “the degree of consumer recognition of a product by its name.” Product is also interchangeable with service, so as to include brands that offer something other than tangible goods.
Consumers typically choose brands that they’re familiar with. Building brand awareness is, simply, familiarizing consumers with a brand so they’re more likely to engage with it.
There are several ways to make a brand more recognizable, most of which involve social media. Here, we’ll share with you seven of our best tips on building brand awareness.
Focus on and promote what makes your brand different from competitors.
With the number of brands that exist nowadays, it is so important to establish a level of uniqueness with your brand. By honing in on a few signature features, you can make your brand stand out in the minds of consumers. Whether this be to highlight the brand personality, look, or usability, it is best to determine the most powerful characteristics of your product or service and go from there.
Make sure your branding efforts are consistent.
Every touchpoint of a brand is important: the font, the colors, the tone of the copy, etc. With that being said, these details only prove to be of value if they are consistently used. By maintaining these signature features, it gives consumers the opportunity to remember your brand based on key characteristics that they see repeatedly. Inconsistency disrupts this process.
Have influencers who support and sponsor your brand.
Influencer marketing is one of the most promising modern marketing strategies. With social media at its peak of popularity, influencers who post promotional content reach a wide range of consumers. Their content has an authentic feel and is extremely well-received. Finding influencers who are popular among your target market is a great way to get brand exposure.
Partner with and/or interact with other (local) brands.
This is a great tip – especially for local brands. By partnering with other brands, their consumers are exposed to your product or service. This can be a simple social media post or a full-blown joint campaign – both are valuable ways to reach a wider audience, which is the basis of building brand awareness.
Engage with consumers on social media platforms.
This goes beyond liking comments and following back users. Engaging with consumers is most effective when you take the time to interact with their content. By commenting back to users, or even commenting on their posts, your brand appears engaged. An active brand is more likely to be met with active users, who will then engage further by reposting your brand’s content.
Have a referral program.
A referral program offers a discount or some other benefit to consumers who refer your brand to others. Word of mouth has and always will be one of the most powerful forms of advertising. By promoting referrals, this furthers brand exposure and, thus, builds brand awareness.
Offer free stuff with your branding on it.
Everyone loves free stuff! A great way to build brand awareness is to plaster your brand’s logo all over fun things like stickers and keychains. All it takes is one person to use the keychain and, suddenly, your brand is on display every time someone uses their keys.
Building brand awareness is not one step, but several that work together to bring consumers’ attention to your product or service. The first step in guiding a consumer to forming a relationship with a brand is to make them aware of it.
The seven tips above help you to do just that.
https://www.investopedia.com/terms/b/brandawareness.asp https://www.oberlo.com/blog/brand-awareness-tips https://blog.taboola.com/importance-of-brand-awareness/#:~:text=Brand%20a wareness%20is%20often%20the,conversions%20and%20dominating%20you r%20market. https://www.wordstream.com/blog/ws/2015/07/10/brand-awareness