The Power of Visuals: Video and. Static Imagery for Social Media

Unlocking the Potential of Dynamic and Static Content in 2023


In the ever-evolving landscape of social media marketing, the use of both video and static imagery has proven to be highly effective in engaging audiences and driving brand awareness. Each medium offers unique advantages that can significantly enhance your social media strategy.


Video content, with its dynamic and immersive nature, has the power to captivate audiences in a way that static images cannot. According to an article from Adobe, “A user will tend to spend more time engaging with a video than a photo, due to the nature of the respective forms of media (video has a run time)”. Videos allow for storytelling, making it easier for brands to create emotional connections with their audience. They also have the potential to increase conversion rates. A study by Wyzowl found that 89% of people say they’ve been convinced to buy a product or service by watching a brand’s video.


On the other hand, static imagery continues to hold its ground as a powerful tool in social media marketing. Static images are quick to consume, easy to produce, and can be just as effective in conveying a message or telling a story. According to a study by MDG Advertising, people only remember 10% of information three days after hearing it, but if a relevant image is paired with that same information, people retain 65% of the information three days later. This highlights the power of static imagery in enhancing memory recall and making a lasting impression.


In conclusion, both video and static imagery offer unique advantages in social media marketing. The key is to understand your audience, your brand, and your marketing goals, and to use each medium strategically to create a well-rounded and effective social media campaign.



Adobe: Photo vs. Video for Social Media Engagement

Wyzowl, Video Marketing Statistics 2022.

MDG Advertising, It’s All About the Images.


Lisa Williams

Author Lisa Williams


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