New South Tampa Fitness Center Welcomes Mayor Jane Castor and Public for Music, Food, Drinks, Prizes, and Year of Group Training Giveaway

Tampa Bay, FLA (January 6th, 2020) – Pure Strength & Movement, South Tampa’s newest and most innovative fitness center, will host their grand opening reception on January 17, 2020 from 4:00 pm – 7:00 pm. The event will include a DJ, hors d’oeuvres, beer & wine, and exciting raffle prizes (including a year of small group training *must be present to win). Guests will be offered 30% off of small group training if they sign up on the day of the grand opening, as well as 30% off of one on one personal training and a complimentary consultation. 

The new 2500 sq ft, beach themed facility is equipped with a unique outdoor space for training that includes a Zen Garden for yoga classes, meditation or a refreshing cooldown experience. Along with practicing high intensity classes such as Strength, HIIT, Tabata, and kickboxing. Pure encourages members to take time in nature, read and enjoy a cup of coffee in their one of a kind space. 

WHAT: Pure South Tampa Grand Opening 

WHEN: January 17th, 2020 4:00pm – 7:00pm 

WHERE: 3311 W Gandy Blvd, Tampa, FL 33611 

DETAILS: DJ, hors d’oeuvres, beer & wine, and raffle prizes

“Our mission is to create a community where one can be their best self. We aim to provide inspirational programs that motivate you to achieve both personal and physical growth, guiding you to your Purest life.” Said Colette Dunham, founder and fitness coach. “ We provide the ultimate VIP experience with inclusive and innovative programs that are made for adults and children to have a truly personal experience.”

About Colette Dunham, Founder and Fitness Coach

Coco began her career in fitness as a result of being injured at age 23. As part of her recovery she hired an ACE certified personal trainer which ignited her interest in the human body and movement. After meeting her husband and moving to Pittsburgh she established her own successful personal training business in 1998. She continued building her business until her and her family moved to Tampa in 2014.Upon moving to Tampa Coco decided to focus on expanding her knowledge-base with additional certifications and also take a few years to raise their son. She is excited to share her experience and increased knowledge with clients in her new base at Pure South Tampa. Her core belief is that people should always put their own physical wellbeing on their “to-do-list” … perhaps even first.

Core Programs

Pure Intentions and Pure Skills – Is an excellent starting point. Fundamental movement patterns of squats, lunges, hinges, loaded carries, push, and pull help participants build a foundation to improve their fitness and the confidence to try other disciplines.

Pure Strength & Movement –  Is a signature program forged from many disciplines. This is a 4 phase workout that begins with movement prep and core work. Then transitions to interval training circuits for time efficient cardio benefit and to maximize caloric burn during the third phase. The strength phase focuses on total body functional and core strength. Finally the 4 th phase works to mobilize the targeted muscle groups and includes breathing practice to help members maximize recovery and minimize soreness. 

Pure Kids Is a skill development/ athletic performance program for children ages 5-10. Kids will learn running form, athletic position, jumping mechanics, and body weight strength training exercises. The class is playful, progressive, and fun. Our badge system will help young kids improve their physical confidence and competence and reward them as they progress.

Pure Athlete – Is an athletic performance class aimed at older children and led by former D1 athletes. Whether your child is trying to make the team or earn a scholarship, this program maximize your child’s athletic potential. Vertimax training, Olympic lifting, speed, agility, and functional strength training, will have your child outlasting and outperforming the competition.

Pure Grit – Will Push you to your limits!! This outdoor circuit training class will have you learning to do things you didn’t think you could do. Tire Flips, Sledgehammer slams, farmer carries, and other unique functional strength patterns will push you to the edge of your comfort zone. This class is perfect for those looking for an edge or for military or first responders. Active duty and first responders receive 20% off of any programs!

Workout & Wine Down – showcases the yin and yang of Pure Strength & Movement. The fusion class will focus on strength and endurance for the first 30 mins and then transition to the zen garden for yoga/ mobility practice. The reward for the hard work is a complimentary glass of wine and conversation about the featured book of the month. Positive growth requires balance and a community. This class showcases our culture with everything mind, body, and soul. 

Mommy & Me Yoga – This class is a wonderful opportunity for you to be active, relieve stress, meet some moms for future play dates, and set a tremendous example. 

PURE STRENGTH & MOVEMENT: Pure Strength & Movement is a fitness center specializing in inspirational programs that motivate both personal and physical growth, as well as small group trainings and inclusive activities. Pure South Tampa is located at 3311 W Gandy Blvd, Tampa, FL 33611.

EVOLVE & CO: Evolve & Co is a full-service advertising agency located in downtown St. Petersburg, Florida. The company is a collective of brand strategists and creatives, specializing in the lifestyle vertical. The firm is located at 475 Central Avenue Suite M7, St. Petersburg, Florida 33701. 

Editors: For details, or to schedule an interview contact Lisa Williams or 727.490.9835.

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Lisa Williams

Author Lisa Williams


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