Tampa Bay, FLA (August 2, 2022) – Evolve & Co., a full service advertising agency located in the heart of Downtown St. Petersburg, has been selected as the public relations partner for Tampa’s only historic grand hotel, the Floridan Palace Hotel’s 24 million dollar renovation rollout. 


Big plans are in the works for this national landmark hotel. “This stunning piece of Tampa Bay history and culture is set to be modernized, yet preserved in such a beautiful way. Evolve & Co is honored to tell the story and to serve as the liaison between developers and the media to inform the public” said Lisa Williams, President of Evolve & Co. “We’ll also be working on localized campaigns to bring attention to the hotel’s world-class dining programs, and activating the high capacity event spaces.” 


With the Floridan’s recent announcement of rebranding, there is much excitement with the future of this historic and beloved hotel. 


1754 Properties CEO Joe Smith has stated “As the renovation moves into full swing, we’re excited to have Levin Investment Realty working to build a retail presence that supports and reflects the Floridan’s spirit” (Business Observer FL., 2022)


This new renovation comes with much potential. As Jane Finkel Levin, the leasing broker for the project, has said, “With the locations fronting Florida Avenue, new retailers will benefit from the more than 25,000 vehicles that pass by each day.” 


The superstardom of the Floridan Palace Hotel will continue to live on. 


FLORIDAN PALACE HOTEL: The Floridan Palace Hotel is a national landmark hotel and encapsulates all of Tampa Bay’s old-world charm along with the highest quality service and a full range of amenities. The Floridan’s Sapphire Lounge showcases this vintage charm and offers small plate wonders and craft cocktails, local beers and a collection of spirits and wines.  The Floridan Palace Hotel is located at 905 N Florida Ave., Tampa, FL. 33602. www.floridanpalace.com


EVOLVE & CO: Evolve & Co is a full-service advertising agency located in downtown St. Petersburg, Florida. The company is a collective of brand strategists and creatives, specializing in the lifestyle vertical. The firm is located at 475 Central Avenue Suite M7, St. Petersburg, Florida 33701. www.evolveandco.com 


Editors: For details, or to schedule an interview, contact Lisa Williams lisa@evolveandco.com  or 727.490.9835.

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Lisa Williams

Author Lisa Williams


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