Famous, Century Old Tampa Hotel’s $25 Million Renovation Includes Rooms, Lobby, Ballroom


Tampa Bay, FLA (September 19th, 2023) It’s no secret the Floridan Palace Hotel has been in renovation mode, all while launching two new brands, The Dan and Cass Street Coffee Company, in downtown Tampa’s NoDo district. The historic Tampa hotel, soon to be named “Hotel Flor” is one of the newest additions to the Tapestry Collection by Hilton Hotels & Resorts – a portfolio of over 110 original hotels that offer guests unique style and vibrant personality, encouraging them to connect to their destination and enjoy authentic, off-the-beaten-path experiences. The nearly century-old Floridan Palace has already made improvements to their guest rooms and suites, Floridan Ballroom, the legendary Crystal Dining Room, the Lobby Bar, and the on-property restaurant renamed The Dan. 


“I’m most looking forward to bringing this piece of history back to life. The Floridan Palace has been a staple in Tampa’s history since it was once recognized as the tallest skyscraper in Florida back in 1926,” says Crystal Rivera, General Manager at Floridan Palace Hotel. “We foresee this establishment as being a pillar for the NoDo District, heavily involved within the community and being a hub for locals and tourists in the area.” Interview with General Manager Crystal Rivera



The guest room facelift at the Floridan Palace includes modern updates to the bedroom furniture including new bedding, dressers, side tables, coffee tables, and lounge seating. High-end touches can be found throughout the suites with elegant light fixtures, and premium flooring and tiles, while keeping a nostalgic essence with thoughtfully curated decor pieces. 



Some other spaces newly remodeled include the well-known Crystal Dining Room, a 1,800 square-foot event space that once served patrons since 1926, and the Floridan Ballroom which serves as the hotel’s grand event space with almost 10,000 square-foot available for receptions, banquets and celebrations. The hotel anticipates fully activating the spaces with different kinds of events like their recently hosted Floridan Bridal Show in partnership with Marry Me Tampa Bay.



Next in the queue for renovations include the hotel lobby, gym, and the mezzanine level of the building. Soon, Tampa travelers and locals alike will be able to enjoy the newly renovated property in its entirety. 


To stay tuned on renovation updates and re-grand opening details, follow along on Facebook and Instagram


Hotel Images

Interview with General Manager Crystal Rivera


FLORIDAN PALACE HOTEL: The Floridan Palace Hotel is a national landmark hotel and encapsulates all of Tampa Bay’s old-world charm along with the highest quality service and a full range of amenities. The Floridan Palace Hotel is located at 905 N Florida Ave, Tampa, FL 33602. www.floridanpalace.com


EVOLVE & CO: Evolve & Co is a full-service advertising agency located in downtown St. Petersburg, Florida. The company is a collective of brand strategists and creatives, specializing in the lifestyle vertical. The firm is located at 475 Central Avenue Suite M7, St. Petersburg, Florida 33701. www.evolveandco.com 


Editors: For details, or to schedule an interview, contact Lisa Williams lisa@evolveandco.com  or 727.490.9835.

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Lisa Williams

Author Lisa Williams


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