St. Petersburg Agency Commissioned for Launch of New Brands 


Tampa Bay, FLA (November 15th, 2023) – Evolve & Co, a full service advertising agency located in the heart of Downtown St. Petersburg, has been commissioned as the agency partner for Tampa’s newest brands on the scene: Hotel Flor Tampa Downtown, The Dan, and Cass Street Coffee Company. The agency is responsible for each brand’s PR strategies, social media marketing, website development, and graphic design.


“The historic property’s transformation is truly incredible, and it’s an honor to be the agency to tell their story,” says Lisa Williams, President of Evolve & Co


Hotel Flor, The Dan, and Cass Street Coffee Co are three brands under one roof centrally located in Downtown Tampa. The first to be unveiled was the 1920s inspired restaurant, The Dan, in May of 2023. Evolve & Co was responsible for executing the brand’s grand opening program which included, but was not limited to: graphic design suite for marketing materials, sourcing and booking entertainment, coordinating press and media interviews, managing influencer marketing and relations, and on-site photography and videography. 


Evolve & Co also managed the grand opening efforts for Downtown Tampa’s Cass Street Coffee Company, a modern yet casual coffeehouse situated directly next to The Dan. Both Cass Street Coffee and The Dan are housed inside the newly renovated Hotel Flor Tampa Downtown, formerly known as Floridan Palace Hotel. 


Hotel Flor is the newest addition to the Tapestry Collection by Hilton Hotels & Resorts – a portfolio of over 110 original hotels that offer guests unique style and vibrant personality, encouraging them to connect to their destination and enjoy authentic, off-the-beaten-path experiences. Hotel Flor’s massive transition to the Hilton family has been executed by the Evolve & Co including the revamping of its social media channels, advertising campaigns, and community relationships within Tampa Bay. 


Past Articles

Cass Street Coffee Company opens inside of downtown Tampa’s Floridan Palace Hotel next month

New restaurant coming to downtown Tampa’s Floridan Palace Hotel


Hotel Flor Tampa Downtown | Facebook, Instagram

The Dan | Facebook, Instagram

Cass Street Coffee Co | Facebook, Instagram


HOTEL FLOR: Hotel Flor is part of Hilton Honors®, the award-winning guest loyalty program for Hilton’s 18 world-class brands. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay, an exclusive member discount that can’t be found anywhere else and free standard WiFi. Members also have access to contactless technology exclusively through the industry-leading Hilton Honors mobile app, where Hilton Honors members can check-in, choose their room and access their room using Digital Key. To make a reservation, visit or +1 813-225-1700


THE DAN: Settled in Downtown Tampa at Hotel Flor, The Dan is a modern fusion of Gulf Coast cuisine and old school speakeasies. The Dan serves dinner seven days a week, weekday lunch, and weekend brunch coming soon. The restaurant is located 905 N Florida Ave, Tampa, FL 33602 – entrance on Cass St. 


CASS STREET COFFEE COMPANY: Cass Street Coffee Company is an oasis for quality coffee, breakfast and lunch sandwiches, sweets, and a broad variety of beverages. Located in Downtown Tampa within Hotel Flor, Cass Street Coffee is an exciting step in the rejuvenation of the hotel and its vicinity. 905 N Florida Ave, Tampa, FL 33602. | 813.221.6482


EVOLVE & CO: Evolve & Co is a full-service advertising agency located in downtown St. Petersburg, Florida. The company is a collective of brand strategists and creatives, specializing in the lifestyle vertical. The firm is located at 475 Central Avenue Suite M7, St. Petersburg, Florida 33701. 


Editors: For details, or to schedule an interview, contact Lisa Williams  or 727.490.9835.

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Lisa Williams

Author Lisa Williams


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