Evolve & Co. Named Agency of Record for The Westin’s Palmette
St. Petersburg Advertising Agency Leads Public Relations, Creative, and Social Media Strategy for New Restaurant Opening 2026
TAMPA, Fla. (January 6th, 2026) – Evolve & Co, a full-service advertising and public relations agency based in St. Petersburg, has been named the agency of record for Palmette Brasserie & Bar, the new signature restaurant at The Westin Tampa Bay set to open in early 2026. The partnership encompasses comprehensive public relations, creative services, and social media strategy as the upscale dining destination prepares to make its debut.
Palmette Brasserie represents a fresh culinary vision for The Westin Tampa Bay, combining the warmth of a modern tropical brasserie with the energy of an open kitchen concept. Located in the hotel’s picturesque Rocky Point setting, Palmette Brasserie & Bar will transform the former Aqua restaurant space into a vibrant new dining destination. Featuring a signature pizza oven and brasserie-style techniques, the restaurant offers an elevated yet approachable dining experience centered on bright coastal flavors, reimagined classics, and shareable plates. With seamless indoor-outdoor flow and design inspired by the palmette motif, the space is crafted for connection and embodies the welcoming spirit of Florida’s Gulf Coast. Guests can enjoy shareable plates like truffle fries topped with lemon-truffle aioli, avocado filled with Gulf snapper ceviche, and pan-seared mussels paired with chorizo. The pizza menu features a Margherita made with locally sourced basil and the Widow Maker, which comes with fennel sausage and farm-fresh eggs. For pasta, options include spaghettini tossed with Florida rock shrimp and bucatini prepared with Key West lobster.
“We’re honored to partner with The Westin Tampa Bay on the launch of Palmette Brasserie,” said Lisa Williams, President at Evolve & Co, “The open kitchen concept and focus on reinventing classic flavors creates a dining experience that’s both dynamic and inviting. Our team is excited to craft compelling stories around this modern tropical brasserie and position Palmette as a vibrant new gathering place for both hotel guests and the Tampa Bay community.”
Evolve & Co will lead all aspects of Palmette’s integrated marketing communications, including media relations, brand positioning, digital strategy, content creation, and social media management. The agency will work closely with The Westin Tampa Bay’s team to develop and execute strategic campaigns that drive awareness, engagement, and patronage for the new restaurant.
With an office in St. Petersburg, Evolve & Co brings extensive experience in hospitality, food and beverage, and lifestyle marketing to the partnership. The agency’s local market expertise and established media relationships position them to effectively communicate Palmette’s unique value to Tampa Bay area audiences.
For more information about Palmette at The Westin Tampa Bay, visit The Westin Tampa Bay’s website or follow @palmettetampa on social media.
PALMETTE BRASSERIE AND BAR: Palmette is a modern brasserie and bar with a relaxed, tropical atmosphere inspired by Florida’s breezy waterfront lifestyle. Featuring indoor and outdoor dining, a lively bar that opens seamlessly to the patio, and panoramic water views, Palmette combines thoughtful design, coastal flavors, and approachable classics to create a vibrant dining destination. Located at 7627 W Courtney Campbell Cswy, Tampa, FL 33607, Palmette is designed to be both a local favorite and a destination for visitors seeking an elevated waterfront dining experience. palmettetampa.com | 813.281.0000 | Instagram: @palmettetampa | Facebook: Palmette Brasserie and Bar
THE WESTIN TAMPA BAY: The Westin is a premier hotel located in the Westshore Business District near Tampa International Airport, offering modern accommodations, wellness-inspired amenities, and scenic waterfront views. Designed to reflect a true Florida vibe, the property is currently undergoing a transformative renovation to enhance guest experiences and elevate its standing as a top destination for travel and events. 7627 W Courtney Campbell Cswy, Tampa, FL 33607 | (813) 281-0000
PYRAMID GLOBAL HOSPITALITY: Pyramid Global Hospitality was formed by the 2021 merger of three hotel and resort management companies, creating the most owner-focused, experiential company in the industry and establishing a position as a best workplace. The organization’s global portfolio spans more than 240 properties across the U.S., Caribbean and Europe. It maintains offices in Boston; The Woodlands, Texas; Cincinnati; and London. For more information, visit www.PyramidGlobal.com
EVOLVE & CO: Evolve & Co is a full-service advertising agency located in downtown St. Petersburg, Florida. The company is a collective of brand strategists and creatives, specializing in the lifestyle vertical. The firm is located at 475 Central Avenue Suite M7, St. Petersburg, Florida 33701. www.evolveandco.com
Editors: For details or to schedule an interview, contact Lisa Williams at lisa@evolveandco.com or call 727.490.9835.
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