Trying to grow your business, brand, or company? We got you.

 

Social media is one of the biggest marketing and advertising tools you can use to help your business take off and/or grow. Here are three important social media trends to keep in mind that’ll help you do just that.

 

Short-Form Video Content.  If we’re being honest, nowadays most people have a very short attention span. You need to be able to grab someone’s attention and get to the point within less than a minute. A short-form video is easily adapted to this and can help bring in a larger audience. They are easy to digest and attract more of your everyday media consumers.

 

Social Commerce Integration. Most people like things to be simple, easy, and fast. Providing the opportunity to be able to attract, engage, and close sales all in one place gives a business a great advantage and benefit. These shopping opportunities being given to social media users will efficiently enhance business prospects.

 

Community Building and Engagement. It is human nature to want to feel seen and connected. By engaging with your customers and audience, you allow the customer to feel more deeply connected with your business. It is a powerful tool to help increase customer retention, enhance customer support, and drive customer loyalty.

 

 

Sources:

https://www.lemonlight.com/blog/the-benefits-of-creating-both-short-form-and-long-form-video-content/#:~:text=The%20bitesize%20format%20of%20short,in%20lots%20of%20tiny%20steps.

https://myfbaprep.com/blog/social/integrating-social-commerce/

https://www.linkedin.com/pulse/power-community-engagement-why-how-businesses-should-get-henry-criss-mwk8e#:~:text=Community%20engagement%20allows%20businesses%20to,the%20betterment%20of%20the%20community.

Lisa Williams

Author Lisa Williams

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