When creating this site, the St. Petersburg voter experience was at the forefront of our design plan. What will they want to know about Pete? How can we tell his story virtually while maintaining Pete’s authenticity? What is the best way to organize and display his policies?

Right when users land on the site, they’re greeted by Pete. The user is then presented with opportunities to learn more about Pete, view videos on his core policies or read about them, see him in the news, sign up to volunteer or donate.

“From the banner at the top, guiding viewers to register to vote, to the footer that includes a personal message from Pete, this site experience is truly voter-centric. We wanted the user to not only feel like they know about Pete’s policies, but leave knowing Pete’s story.” – Amy Alexander, Creative Director