Understanding Instagram’s Evolving Algorithm – Rise Above the Feed

Instagram is one of the largest social media platforms, presenting unlimited opportunities for brands and creators to connect with a wide range of audiences. Understanding the algorithm, the process by which platforms determine the visibility and ranking of content in users’ feeds, is pivotal in gaining exposure as a brand. Three important concepts to keep in mind with the mission to rise above the feed are engagement, content relevance, and user relationships.

Engagement is the interaction that users have with a brand’s content. Brands should prioritize creating content that encourages interactions such as likes, comments, shares, saves, and messages. Having higher engagement and interactions will signal to the algorithm that your content is worthy. In turn, the algorithm will boost the visibility of your content in Instagram users’ feeds. 

Content relevance ensures that the content being distributed reflects the interest and values of the intended audience. To achieve this idea, it is important to utilize appropriate hashtags, create relatable captions, and enticing visuals. This content should be created off past interactions from users and content that has successfully resonated with the audience.

Fostering connections between your followers and brands creates positive user relationships. Building a prominent community through regular interactions contributes to the visibility your content will receive. The algorithm prioritizes content stemming from accounts that have higher engagement from users. Relationship building additionally promotes loyalty within the community of supporters. Loyal users are more likely to share your content, which will further enhance the presence of your content online. 

These concepts shape the success surrounding the content you distribute on Instagram. By applying these strategies to content such as reels, stories, and carousel posts, you can achieve a strong presence on this highly-opportunistic social media platform.

Sources:

https://blog.hootsuite.com/social-media-algorithm/

https://socialbee.com/blog/instagram-algorithm/#:~:text=Feed%20algorithm%3A%20Instagram%20now%20prioritizes,itself%20can%20influence%20post%20visibility.

https://buffer.com/library/instagram-feed-algorithm/#:~:text=Instagram’s%20algorithms%20reward%20engagement.,with%20your%20fans%2C%20the%20better.

Picture Source:https://pixabay.com/photos/laptop-computer-instagram-3781380/