In today’s rapidly evolving digital landscape, understanding social media platforms is essential for effective marketing strategies. With billions of users actively engaging daily, TikTok and Instagram have emerged as powerhouses in the marketing world. From their user demographics to engagement rates, the statistics surrounding these platforms offer invaluable insights for marketers looking to optimize their outreach and connect with target audiences. Here are ten crucial statistics every marketer should know about TikTok and Instagram to stay ahead of the curve and leverage these platforms for maximum impact. Here are 10 statistics that every marketer should know in order to help evolve their strategies.
- TikTok’s main audience is Gen Z: When trying to plan out what kind of content will suit the audience best for specific platforms, it’s important to look into the platform’s user demographics. Over 60% of TikTok users are between 16 and 24 years old, making it a key platform for reaching Gen Z.
- TikTok’Engagement Rates: Engagement rates are essential for marketers to see what is the best way to draw an audience. TikTok has the highest engagement rate among social media platforms, averaging around 17% per post.
- Content Creation: Over 1 billion monthly active users are actively creating content on TikTok.
- Advertising Reach: TikTok ads can reach 1 billion users globally, providing significant exposure for brands.
- Video Duration: Short-form videos (15-30 seconds) are preferred, with users often watching content for over 52 minutes daily. TikTok is the perfect platform for creating videos. Keeping them short increases the amount of views a user can get.
- Instagram is one of the biggest social media platforms today: Instagram has over 2 billion monthly active users, making it one of the largest social media platforms globally.
- Shopping Feature Usage: 44% of Instagram users shop on the platform, with 70% stating they discover new products through Instagram. This makes it a perfect platform to promote products.
- Story Engagement: 500 million accounts use Instagram Stories daily, highlighting the popularity of ephemeral content.
- Influencer Marketing: 79% of marketers say that Instagram is the most effective platform for influencer marketing.
- Video Content Growth: Video posts on Instagram receive 49% more engagement compared to static posts.
Resources:
https://www.statista.com/statistics/1095171/tiktok-age-distribution-worldwide/
https://blog.hootsuite.com/social-media-engagement-statistics
https://newsroom.tiktok.com/en-us/our-global-community
https://www.tiktok.com/business/en/
https://www.oberlo.com/blog/tiktok-statistics
https://www.statista.com/statistics/272014/global-social-networks-ranked-by-number-of-users/
https://www.facebook.com/business/news/instagram-shopping
https://about.instagram.com/blog/announcements/500-million-people-use-instagram-stories
https://blog.hubspot.com/marketing/influencer-marketing-statistics
